Budweiser Japan’s latest creative leap isn’t just your typical beer ad – it’s a cultural collision, brought to life through the lens of London-based filmmaker Kelvin Jones.
Teaming up with celebrated Japanese artist and skater Haroshi, Kelvin has crafted a series of short films that fuse Budweiser’s global energy with Tokyo’s unmistakable creative energy.
Produced with BLT and PUSH, the campaign places Kelvin at the creative centre of four distinctive films – each one its own world, but all linked by a common DNA: individuality, cultural exchange, and an unapologetic embrace of creativity.
For Kelvin, this wasn’t just another shoot. It meant boarding a flight from London to Tokyo and immersing himself in the city’s street life. “Working in Tokyo is always an incredible experience,” Kelvin says. “The city has this unstoppable creative energy that fuels everything you do. Collaborating with Haroshi and such a talented team allowed us to create something visually unique that reflects both the local culture and Budweiser’s global vision.”
The films are a playful blend of surreal visuals and cultural texture. Haroshi’s artistry is matched with Kelvin’s cinematic eye, resulting in work that feels less like advertising, more like a gallery installation in motion.
For Kelvin, this feels like a natural next step. He’s spent his career moving between music
videos, commercials, and branded content, always keeping his storytelling grounded in authenticity. This isn’t just another brand moment; it’s what happens when a filmmaker’s vision connects with the world around him.
AloJapan.com