Naomi Osaka is one of the top tennis players today, making sports enthusiasts curious about her net worth in 2025. Renowned for her athletic ability and charismatic appeal, the four-time Grand Slam winner has taken her success beyond the tennis court—into business, fashion, and lifestyle.
Osaka’s transition from the court to new ventures demonstrates how athletes today can create their own paths. Here’s everything you need to know about her current net worth.
What is Naomi Osaka’s net worth in 2025?
Naomi Osaka has an estimated net worth of $45 million in 2025.
While the reports don’t confirm an exact value, they all come in the ballpark together. Naomi Osaka’s overall earnings are calculated from her prize money, wins, and endorsements from international and domestic brands. Also from her non-sporting business ventures.
The 27-year-old has repeatedly positioned herself among the most marketable athletes of her generation and is consistently among the highest-paid female athletes. Using reported income methods across different reporting institutions, $45 million is likely a very conservative estimate of her reported net worth in 2025.
What does Naomi Osaka do for a living?
Naomi Osaka is a professional tennis player.
Born in Japan, Osaka is a four-time Grand Slam champion. She attained fame as a two-time victor of the US Open and Australian Open. Furthermore, she is the first Asian player to hold the No. 1 ranking in women’s singles for 25 consecutive weeks, starting January 28, 2019.
She has constructed an identity as an entrepreneur outside of the half-court. Osaka is the co-founder of the sports agency Evolve, the founder of KINLÒ, a skincare line, and the founder of her production company Hana Kuma, which highlights her impact across sports, business, fashion, and media.
Naomi Osaka’s earnings explained — how does she make money?
Naomi Osaka earns money from her professional pursuit as a tennis player.
Osaka’s wealth is built on three major streams— Prize Money, Endorsements, and Business Ventures:
Prize Money: Overall, she has earned over $23 million in prize money, making her one of the highest-paid female tennis players in the world.
Endorsements: Big global brands like Nike, Louis Vuitton, Mastercard, Yonex, TAG Heuer, Workday, and more have Naomi Osaka on board. Endorsements comprise the majority of her earnings annually.
Business Ventures: Osaka’s entrepreneurial projects, including KINLÒ skincare and media company Hana Kuma, add to her financial portfolio.
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AloJapan.com