A Stage for Japan’s Icons
For decades, the Tokyo Motor Show – now rebranded as the Japan Mobility Show – has served as the proving ground for Japanese automakers to showcase their most ambitious work. It has been the birthplace of many halo cars, some of which went on to define entire segments. The now-retired Nissan GT-R R35, for example, first appeared here as a concept before becoming a production legend, also showcased at the same event six years later.
For brands like Honda, it remains the ideal venue to set the tone for the next generation of vehicles, blending technological innovation with cultural impact. Ahead of the 2025 edition, Honda has teased its upcoming booth, offering a glimpse of what’s to come. The company confirmed that a mix of automobiles, motorcycles, aircraft, and marine products will be on display.
Still, the imagery hints at something with more traditional enthusiast appeal – cars that appear to be designed for fun.
Honda
Honda Coupes Under Wraps
With Honda set to unveil the production Prelude in Japan this September, its teaser includes a silhouette that looks unmistakably coupe-like, which could mean that another coupe (or at least a version of the Prelude) is in the works.
The Prelude concept has been shown at previous Japanese auto shows (we first saw the show car in the metal at the 2023 Japan Mobility Show), but the timing now suggests Honda is ready to up the ante for the road-ready version.
Beyond the Prelude itself, there is the possibility of Honda adding flair to the lineup through its in-house customization arms. We’re not particularly optimistic about the arrival of a Prelude Type R, but a sportier take on the returning nameplate – perhaps refined by Mugen or Modulo – would fit the show’s reputation for debuting aspirational models.
While Honda has not confirmed any such variant, the stage is perfectly set for an appearance. Coupled with the larger EV initiatives already underway, it appears the automaker aims to strike a balance between forward-looking technology and a nod to its heritage of building cars that enthusiasts can get behind.
Honda
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Beyond Honda Cars
Of course, Honda’s booth is not only about coupes and sports-oriented models. After their Las Vegas debut, the company is introducing two key EV prototypes under the new Honda 0 Series banner: the 0 Saloon, a flagship sedan based on a dedicated EV platform, and the 0 SUV, which prioritizes spaciousness and visibility while maintaining a low weight. America will be missing out on one of the 0 SUVs, but Japan is more fortunate on that end.
Motorcycles will also play a role, with the Rebel 1100 S Edition and the electric commuter CUV e:, making appearances. Beyond land vehicles, visitors can expect to step inside a full-scale mockup of the HondaJet Elite II business jet and see the BF350 outboard motor, the brand’s most powerful marine engine.
Honda will also participate in the show’s thematic programs, which include motorsport heritage displays, startup showcases, and youth-oriented activities. The complete list of exhibits will be revealed toward the end of September. But for now, the coupe-shaped teaser suggests that Honda wants to make this year’s Japan Mobility Show as much about excitement as it is about technology.
Honda
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This story was originally reported by Autoblog on Aug 31, 2025, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.
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