Japanese nail salon chain Convano plans a $3B Bitcoin investment to hedge against yen decline and economic uncertainty in Japan.
A Japanese nail salon chain is making a surprising move into the world of cryptocurrency. Convano Inc., once known only for its beauty services, now plans to reinvent itself by becoming one of the largest corporate holders of Bitcoin. The company has established a very high target of purchasing 21,000 BTC by March 2027.
Japan Firms Increasing Bitcoin Holdings as Yen Declines
Convano plans to issue equity and bonds in order to finance this plan, amounting to $3 billion. This decisive action stems from the fact that the company believes that Bitcoin can safeguard its reserves against a declining yen as well as increasing economic uncertainty in Japan. Investors and crypto enthusiasts have all taken notice of this announcement.
Related Reading: Japan’s Metaplanet Plans $835M Bitcoin Investment | Live Bitcoin News
The investment made by Convano in Bitcoin is timely, considering that Japan is experiencing a period of great economic difficulty. A report by the Bank of Japan (2025) has observed that the yen is losing value because of the long-term negative interest rate policy that was implemented by the bank.
This has forced firms to pursue other assets to maintain their wealth. Seven Japanese firms now rank among the top 100 public Bitcoin holders as of July 2025. Convano is following this growing trend. Low interest rates and weak investment options have fueled the shift. Convano believes it can benefit from this situation. The fact that the company intends to own 0.1 percent of the total supply of Bitcoin would enable it to become a significant force in the market.
The strategy also benefits from favorable regulatory changes in Japan. By 2026, the Financial Services Agency will classify crypto assets under the Financial Instruments and Exchange Act, which will offer legal understanding to support the approach that Convano is taking.
Convano Aims to Lead Japan’s Corporate Bitcoin Investment Trend
Additionally, a proposed tax reform could reduce the capital gains tax on crypto from 55% to 20%. This will make long-term Bitcoin holdings even more lucrative to the company. Convano wants to raise 3 billion dollars. This plan is similar to what Metaplanet did. Metaplanet raised money to buy 18,991 BTC. By August 2025, Metaplanet became the largest corporate Bitcoin owner in Asia.
However, there are risks associated with the plan. The volatility of Bitcoin is also an issue, and financial analyses may indicate a 50-percent price decline in 2027 that could impact the balance sheet of Convano. The transition of the company to crypto is not unique to it, as all over the world, including the U.S. company MicroStrategy, has more than 252,000 BTC in its treasury as an asset by mid-2025.
The sales of equity and bonds issued by Convano will be in direct competition with other Japanese companies, such as Remixpoint and ANAP, which contributed 156.79 BTC to their reserves in 2025 alone. Even with the competition, Convano believes that this is an opportunity to be different. The uncertainties of the economy, such as inflation, have also been a driving force for businesses to adopt Bitcoin as a hedging tool, and Convano is looking to spearhead the trend.
To sum up, Convano Inc. is making a bold move with its decision of Bitcoin investment amounting to 3 billion dollars. The company believes that it can defend its fortunes and expand its presence in the crypto world. The strategy would be successful with enabling policies and a declining yen. However, the plans of Convano will be challenged by the risks and the limited number of competitors in the market of Bitcoin market.
AloJapan.com