JTB Corp. has announced an agreement to acquire all shares of Northstar Travel Group (NTG), a leading B2B media company dedicated to the global travel and tourism industry.
NTG operates a comprehensive B2B media business targeting the travel and tourism industry, delivering integrated information services and marketing solutions through events, digital media, and industry research. The travel and tourism market is poised for sustained long-term growth not only in the United States (NTG’s primary target market), but across global markets including Japan, which is anticipated to drive further expansion of NTG’s business.
The JTB Group has established global business expansion and business model transformation as cornerstone strategic pillars for achieving medium to long-term growth. Through this acquisition, JTB will leverage NTG’s cutting-edge insights into global industry trends, extensive industry networks, and sophisticated marketing solutions to accelerate JTB Group growth while contributing to the advancement of the tourism industry.
Post-acquisition, JTB Group plans to focus on three key areas: expanding NTG’s established brand presence into new regions and business domains; enhancing digital offerings, including AI-driven media solutions and data-powered services; and strengthening customer solutions across the JTB Group by tapping into NTG’s global expertise.
Subject to approval by relevant competition authorities and compliance with local legal requirements, NTG will operate as an independent, wholly owned subsidiary of JTB. The company will continue to serve as a trusted and independent voice for the global travel and tourism industry.
AloJapan.com