Parmigiani Fleurier has announces the official opening of its new boutique in Ginza, located at 7-chome Chuo-dori, in the heart of Tokyo’s most prestigious district, yesterday August 28. This branded boutique, the first in Asia, is a statement of faith celebrating the exceptional craftsmanship of the house in a market receptive to Swiss watchmaking excellence.
The opening of the Parmigiani Fleurier boutique in Ginza reflects the brand’s desire to further engage in the Japanese market, at a time when the industry is showing restraint. This commitment results from a close collaboration between Parmigiani Fleurier and Art Gear Capital K.K., a key player in watch distribution in Japan.
Serene and private spaces – the store’s facade serves as the brand’s signature on this avenue, home to the most prestigious names. Weathered, it interacts with the surrounding reflections to create visibility and a dynamic presence on Ginza. The boutique’s scenography, designed by the Swiss studio Atelier OÏ, adapts to the typical verticality of the buildings on the avenue: every square meter is designed to offer fluidity and elevation.
The Boutique’s spaces are spread across two levels. The ground floor invites the customer to immerse themselves in a warm and minimalist atmosphere, highlighted by light wooden furniture and deep seating that welcome each visitor into a cocoon of serenity. As for the first floor, it offers a private space where collectors and enthusiasts can discover the latest collections and exceptional pieces in a personalized manner.
AloJapan.com