Naomi Osaka showed up at the U.S. Open yesterday with a blinged-out Labubu.It was handmade in New York City by the brand A-Morir.The custom piece retails for $250 to $495.
Naomi Osaka brought more than a ball and racket to her latest U.S. Open match—yesterday, she showed up on the court with her very own bedazzled Labubu. Pop Mart’s viral anthropomorphic keychain has become a hot commodity with kids and collectors alike.
Osaka’s customized accessory from A-Morir is a 3D-printed take on the viral charm and features approximately 3,000 hand-applied crystal embellishments.
Naomi Osaka’s crystal-encrusted Labubu.
Getty Images
“From start of printing to end of crystallizing each one takes about a day to make,” designer Kerin Rose Gold of A-Morir tells InStyle via email.
A-Morir’s Lablingbling—the brand’s name for its custom Labubus—come in two different sizes and are handmade in New York City. They can be ordered exclusively online and retail for $250 to $495.
Naomi Osaka on August 26, 2025.
Getty Images
Gold, who created crystallized pieces for Beyoncé’s Renaissance Tour, said she created Osaka’s Lablingbling in the tennis player’s image.
“The one we made for Naomi was a custom colorway done in her likeness, with a mini royal blue crystal tennis racquet to match the one she plays with,” Gold shared.
Osaka also revealed the name of her little bedazzled friend: “Billie Jean Bling,” a play on the name of fellow tennis great Billie Jean King.
A-Morir is now selling the Billie Jean Bling figurine on their site, but only for a limited time.
Naomi Osaka on August 26, 2025.
Getty Images
A-Morir was also behind Osaka’s sparkly rose hair clips, and they even added some bling to her Beats headphones. These coordinated with the athlete’s fiery red Nike tennis set, which consisted of a crystal-encrusted jacket and dress.
“It was really elaborate because the crystals are really hard to do on a performance outfit,” Osaka told reporters following her match against Belgium’s Greet Minnen. “I just thought it would be really fun to do in New York under the lights.”
“I’m glad that my first match was a night match because this outfit was really fun to play in,” she continued. “This is my night outfit, so hopefully, I’ll wear my day outfit next time. But yeah, it definitely was really elaborate.”
Pop Mart also applauded Osaka on bringing her sense of style to the court saying. “Like many Pop Mart collectors, she personalized it as a form of self-expression, and it took on a life of its own,” the brand tells InStyle. “This was a special and organic moment, and it was wonderful to see how much joy it brought to one of sports’ most historic events.”
AloJapan.com