The company has rapidly expanded its business through franchising, among other strategies / Image credit: FiT
FiT, a health tech startup, announced on the 13th that it has raised a total of ¥1.5 billion, including credit lines, from financial institutions in the Kansai region, including Kyoto Bank, and megabanks to expand its main business, the 24-hour unmanned gym “LifeFit.” The funds were raised through debt financing and will be used to simultaneously promote the opening of directly managed stores and franchise expansion. The company has previously received investments from XTech Ventures, THE SEED, W ventures, and Mr. Fumiaki Koizumi in its seed and Series A rounds.
LifeFit is an unmanned fitness gym where membership, usage, point management, and congestion checks can all be completed via an app. It is available from a monthly fee of ¥3,058 (tax included) with no enrollment fee. Users can complete their contracts on the spot and train at any time, 24 hours a day. As of August 2025, it operates 161 locations nationwide, enhancing user retention with its affordable pricing, comprehensive equipment, and app-integrated congestion visualization features.
A distinctive feature of the company is its self-developed “Kenko Point Program,” which collects behavioral data such as gym visit duration and frequency, and awards rewards based on healthy behaviors. This system supports habit formation, improving service continuity and customer loyalty.
FiT also secured credit lines from Kyoto Bank and other institutions in 2024 for opening directly-operated stores as well as working capital. Leveraging their combined network of directly-operated and franchise stores along with their revenue track record, they connected this to the current additional funding round.
via PR TIMES
AloJapan.com