When digital anger turns physical
In Cloud, we follow a young man, Yoshii, who tries to get rich by buying up small amounts of popular products and reselling them at (sometimes grotesquely) inflated prices.
In other words, he’s a salesman. Or a “reseller” as the popular term used in this movie. However, since everything happens online, he never has to face angry customers in person.
That is about to change.
At first, we meet Yoshii as a factory worker at an industrial laundry. His boss wants to groom him for a leadership position, but Yoshii isn’t interested in a career there. His dream is to succeed with his own online reselling business.
Living the dream?
When Cloud begins, he’s running the business out of his dull, gray Tokyo apartment. A place that looks more like a warehouse than a home. After a few successful deals, he manages to expand his business and move with his girlfriend into a big house in the countryside.
Of course, this move won’t stop furious customers and ruthless competitors from tracking Yoshii down to get revenge.
There are no real “heroes” in Cloud, but plenty of villains and criminals—many of whom see themselves as the ones who’ve been wronged. This makes for a surprisingly gripping story that escalates into shocking violence.
AloJapan.com