A weaker yen and the sway of social media influencers turned Japan into one of the hottest vacation destinations for Americans and Europeans. For residents, the surge in high-spending, itinerary-hungry visitors has opened up a new income stream: Experiential tours.
Former UBS Warburg securities trader-turned-DJ Laurence Takeshi Jeffers left his health-tech sales job to guide tourists through Japan’s underground sports-car scene. Then he shifted gears to add lessons in drifting, a motorsport technique born in Japan and glamorized by the Fast & Furious franchise.
AloJapan.com