SINGAPORE – Online travel agencies are debuting at the Natas Travel Fair, Singapore’s largest travel showcase, where more than 80 exhibitors are featured at Singapore Expo Halls 5 and 6 from Aug 15 to 17.
This is a 12.5 per cent increase from the number of exhibitors at the earlier Natas fair in 2025. Two travel fairs are organised each year by the National Association of Travel Agents Singapore (Natas). They are typically held in February/March and August/September.
Among the online travel agencies (OTAs) at Natas are Klook and Trip.com. OTAs gained popularity in the early 2000s, with global names such as Expedia and Booking.com experiencing a surge in market share. Their growth has been fuelled by demand for one-stop platforms for flights and hotels, and online discounts.
Along with an attractive range of deals from established travel agencies such as Chan Brothers and CTC Travel, OTAs are launching limited-time deals to woo travellers this weekend.
For instance, Klook is offering flash deals, tiered spend rewards and destination-specific offers tailored for multi-generational or family travellers to countries such as Japan, South Korea and China.
Ms Sarah Wan, general manager for Klook Singapore, Malaysia and Indonesia, says bookings for multi-generational trips on the platform have grown since 2024, a clear signal that travellers are seeking meaningful, stress-free travel experiences.
“For those travelling with their families, we’re here to make every part of the journey enjoyable for all, offering experiences that cater to different interests, travel styles and comfort levels, while keeping trip planning seamless and joyful,” she adds.
Over at the Trip.com booth, the online platform will unveil 33 exclusive package tours, including nine group tours, 12 private tours and 12 custom trip products. The deals are designed to cater to every travel style and budget, from intimate private experiences to cost-effective group adventures.
Visitors can look forward to airfare deals, such as return flights from Singapore to Shanghai at $299; hotel flash sales in popular destinations such as Bangkok and Batam; and buy-one-get-one-free offers at attractions such as Adventure Waterpark Desaru Coast in Malaysia and Great Wall of China tours.
The 62nd edition of the Natas Travel Fair is themed “Dreams to Destinations”. It brings together cruise operators, hotels and resorts, national tourist organisations and other travel-related service providers.
Some of the fair’s partners include Malaysia Airlines, the official airline for Natas Holidays 2025; Papua New Guinea, the destination partner; and Etiqa Insurance, returning as the official travel insurer.
Established home-grown names at the fair include ASA Holidays, Chan Brothers Travel, CTC Travel, EU Holidays, Hong Thai Travel, Nam Ho Travel and Super Travels Singapore.
Chan Brothers Travel is celebrating its 60th anniversary in 2025. It is curating a goodie bag of deals for visitors, such as its new “1-for-Wow” deals.
The “1-for-Wow” packages feature lower prices for each traveller with no complex calculations – just the agency’s top tour experiences to worldwide destinations at competitive prices.
There are also 1,000 free air tickets to Bali, Ho Chi Minh City, Hong Kong, Istanbul, Male, Phuket, Seattle, Taipei and Vancouver up for grabs with the purchase of selected package tours.
Ms Chan Guat Cheng, executive director of Chan Brothers Travel, says: “With six decades of success and passion behind us, the skies ahead are clear for our next era of innovation.”
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