How many summers in Tohoku have you truly felt?

【Event Recap】Tohoku & Niigata’s Summer Festival Week Was a Huge Success! 🏮✨

From August 1st (Fri) to 8th (Fri), a series of iconic summer festivals lit up the Tohoku and Niigata regions, drawing large crowds and creating unforgettable memories.

From the dynamic Aomori Nebuta Festival and the breathtaking Nagaoka Fireworks Festival, to the elegant and colorful Sendai Tanabata Festival, each event showcased the unique charm and culture of its region.

Some visitors toured multiple festivals, while others fully immersed themselves in just one — either way, it was a week filled with excitement, emotion, and the spirit of Japanese summer.

The Tohoku and Niigata regions were alive with energy for eight spectacular days. We hope to see you again next summer!

📍Aomori Nebuta Festival: Aug 2–7
📍Morioka Sansa Odori: Aug 1–4
📍Akita Kanto Festival: Aug 3–6
📍Sendai Tanabata Festival: Aug 6–8
📍Yamagata Hanagasa Festival: Aug 5–7
📍Fukushima Waraji Festival: Aug 1–3
📍Nagaoka Fireworks Festival: Aug 2–3