Tiffany & Co. has opened its largest store in Asia, and with it signaled the brand’s growing focus on Japan’s high-end market. Located in Tokyo’s prestigious Ginza district, the new flagship blends contemporary luxury with Japanese artistry and craftsmanship. The store was inspired by Tiffany’s legendary New York store, the Landmark, but features Japanese design elements including a Kanazawa rimmed gold leaf ceiling and a kabuki-inspired installation by artist Mariko Kusumoto.
Tiffany Ginza, which occupies six floors in a 12-story building, has a rippling glass facade that catches the changing light along Chuo-dori street. Inside the nearly 27,000-square-foot store, artwork by Michelangelo Pistoletto greets visitors, and an immersive moving fresco by “visual composer” Oyoram plays on digital screens lining a dramatic staircase.
The high jewelry space within Tiffany & Co.’s new flagship in Japan
Tiffany’s signature collections—Lock, HardWear, T, and Knot—are showcased in the Ginza flagship, as well as such limited-edition pieces as rose gold and aquamarine Lock pendants and the Carat 128 and Bird on a Flying Tourbillon watches. The store has a dedicated floor for high jewelry, where the work of Jean Schlumberger is celebrated.
Tiffany Ginza also contains Japan’s first Blue Box Café, with a menu of on refined Japanese cuisine by award-winning chef Netsuke Shoji. The restaurant boasts an installation by floral artist Azuma Makoto and a private dining room.
Japan’s first Blue Box Café, at Tiffany & Co.’s Ginza flagship
Tiffany’s investment in Ginza reflects Japan’s status as one of the world’s most lucrative luxury markets, driven by a strong domestic base and increasing inbound tourism. Tiffany has more than 60 stores in Japan. The latest opening underscores the maison’s strategy of deepening its presence in Asia.
(Photos courtesy of Tiffany & Co.)
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