For the Valdobbiadene event on September 28th, a government delegation from the Tokyo metropolitan area will arrive in the Prosecco hills with the organizers of the Rainbow Bridge Ride, the most important amateur cycling event in the Land of the Rising Sun. Massimo Stefani: “With the World Cycling Sustainable Events project, we aim to represent the five continents on the theme of sustainable mobility.”
New York, Cape Town, Vancouver, and now Tokyo. Prosecco Cycling and the World Cycling Sustainable Events project are expanding to Japan and its most important amateur cycling event: the Rainbow Bridge Ride, scheduled for December 7, 2025, in Tokyo.
Grand Cycle Tokyo, the event organizer, has expressed its intention to join the World Cycling Sustainable Events project launched by Prosecco Cycling, which already includes three other events among the most attended and important in the world: the TD Five Boro Bike Tour in New York, the Cape Town Cycle Tour, and the RBC GranFondo Whistler in Vancouver.
A government delegation from the Tokyo metropolitan area will arrive in the Prosecco hills at the end of September for the 2025 edition of Prosecco Cycling, aiming to adhere to the sustainability principles promoted by the World Cycling Sustainable Events project.
The Rainbow Bridge Ride takes place along three routes in the heart of Tokyo and attracts approximately 6,000 cycling enthusiasts each year. The ride across the Rainbow Bridge, which connects Tokyo to the artificial island of Odaiba, is particularly evocative. Inaugurated in 1993, the Rainbow Bridge is one of the most fascinating architectural structures in the Japanese capital and is open to bicycles for just one day a year, the day the cycling event takes place.
The guidelines for the promotion and development of environmental sustainability, included in the memorandum of understanding shared by Prosecco Cycling, TD Five Boro Bike Tour, Cape Town Cycle Tour, and RBC GranFondo Whistler, include the implementation of best practices regarding energy saving, office and warehouse management, transportation, logistics, waste sorting, recycling, the choice of suppliers, equipment, and materials, and the implementation and improvement of digital functions as a concrete contribution to reducing or eliminating printed paper.
With the support of public administrations, the events are committed to promoting sustainable mobility through the use of the bicycle as a healthy and environmentally friendly means of transportation and to identifying tools to promote the creation of sporting events, cycle paths, and cycle lanes geared toward environmental protection and sustainability.
In our relationships with partners and suppliers, preference will be given to organizations that have undertaken—or are willing to undertake—a path toward full environmental sustainability. Prosecco Cycling, TD Five Boro Bike Tour, Cape Town Cycle Tour, and RBC GranFondo Whistler have also pledged to raise the level of responsibility and participation of registered cyclists in the event by assigning them the role of “Sustainable Mobility Ambassador,” thus creating thousands of thematic ambassadors who contribute concretely and “on the ground” to promoting environmental and sustainability awareness.
“With this project, Veneto, Italy’s leading tourism region, confirms its commitment to innovation and sustainability in the tourism sector,” said Regional Councilor for Tourism Federico Caner. “International collaboration with leading organizations like Tokyo and other major global events represents an extraordinary opportunity to promote our region and, in particular, the Hills of Conegliano and Valdobbiadene, a UNESCO World Heritage Site, which perfectly embody the value of integrating landscape, culture, and sustainable mobility. Projects like World Cycling Sustainable Events allow us to establish ourselves not only as a top-notch cycling destination but also as a model of responsible tourism, capable of combining economic development, environmental protection, and social cohesion. We are proud that our experience is being recognized and appreciated internationally, and we will continue to invest to strengthen this leadership.”
The meeting of the organizers associated with the World Cycling Sustainable Events project will be held on the afternoon of Friday, September 26, in the extraordinary setting of Villa Sandi in Crocetta del Montello. And on this occasion, the Japanese delegation, interested in the project launched by Prosecco Cycling, will also be welcomed.
AloJapan.com