Matcha mania leads to concerns over supply and prices as Japanese tariffs loom

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Matcha mania leads to concerns over supply and prices as Japanese tariffs loom03:24

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NBC News NOW

Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea farmers in Japan. NBC News’ Emilie Ikeda reports on the rising prices that could increase further with new tariffs on Japanese imports. Aug. 5, 2025

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Now Playing

Matcha mania leads to concerns over supply and prices as Japanese tariffs loom03:24

UP NEXT

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U.S. Army trains with drones as new tech transforms battlefields overseas04:10

United pilot issues ‘mayday’ call after engine failure forces emergency landing01:39

AG Bondi orders grand jury investigation into Obama over Russia investigation02:10

Judge denies Sean ‘Diddy’ Combs’ bail request ahead of Oct. 3 sentencing02:42

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