Japanese airline ANA Holdings – via its corporate venture capital fund ANA Future Frontier fund LP – has invested in XPERISUS, a start-up delivering exclusive travel experiences for high-net-worth individuals, primarily from overseas.
With the recent surge in international visitors to Japan, attracting high-spending travellers has become a key focus for maximising economic impact.
In recent years, affluent travellers’ preferences have shifted from material goods to impactful experiences, fuelling more sophisticated and diverse demands for travel.
With its mission to establish social infrastructure that attracts the world’s high net worth individuals to every corner of Japan, XPERISUS curates premium excursions ranging from traditional cultural activities at shrines to unique offerings developed in collaboration with local governments and partners, all aimed at boosting regional tourism and sharing Japan’s rich culture globally.
ANA has invested in XPERISUS to meet the growing demand for bespoke, immersive offerings across Japan’s regions.
The partnership comes at a critical time, as inbound tourism is emerging as a key driver for foreign currency acquisition and economic revitalisation, particularly in regional areas.
By partnering with XPERISUS, the ANA Group will promote international travel to Japan as well as domestic travel within the country.
AloJapan.com