Japan is bringing its vibrant autumn season to the Philippines! The Japan National Tourism Organization (JNTO) is thrilled to announce its participation in this year’s Travel Madness Expo (TME) 2025, organized by Travel Innovators, Inc. The event runs from July 11 to 13, 2025, at the SMX Convention Center Manila, located within the SM Mall of Asia complex.
This year, as an escape from the heat of the city, JNTO is featuring the Autumn Festival at the Japan Pavilion. Experience Japanese autumn through presentations, traditional snacks, and activities.
There will be a Yukata experience for photo opportunities, Instagrammable displays, an Ema wall where you can write down wishes, and calligraphy. Guests can have their names intricately written in hiragana, katakana, or kanji. Omikuji or “fortune draws” will be available for visitors to try their luck with traditional Japanese fortunes. Visitors can look forward to exciting giveaways and special surprises, plus a dedicated travel counter for the latest travel updates and expert travel advice.
There will be a Japanese sweets demonstration, in which the audience can experience classic Japanese autumn snacks, as well as quiz games like “Konnichi-WHAT!?” and “Must Know! A yes or no quiz”. Japan-born but Philippine-based comedian Yuki Horikoshi will perform his famous comedy sketches live. Participating airlines will also share the latest information on their routes and more.
This year’s headliner is Nanao! “Anisong” is a new genre born of anime music, and Nanao is a sensation in the scene! Watch her captivating performance on both Saturday & Sunday at 2:00–2:30 PM on the Travel Madness Expo Main Stage, as well as at the Visit Japan Pavilion mini stage on Saturday and Sunday at 11:00–11:20 AM & 5:30–5:50 PM.
Join and celebrate Japan’s autumn magic and take your first step toward your next Japan adventure at the Travel Madness Expo 2025!
For more information, visit or follow Japan Philippines on Facebook and on Instagram!
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Editor’s Note: This article was provided by JNTO.
AloJapan.com