Entry fees for some of Japan’s most iconic attractions are set to increase for foreign tourists as the country rolls out a controversial dual pricing system.
From July, foreigners will pay more than locals to visit some tourist attractions, including historical landmarks, theme parks and cultural sites.
In some cases, prices are set to double for foreigners, according to media reports. For example, Japan’s historic shrines and temples have proposed charging tourists ¥1,000, twice the ¥500 entry fee for locals.
Sites like Kyoto’s Kiyomizu Temple, Fushimi Inari Shrine and Nara’s Todai-ji Temple are all expected to increase ticket prices for foreigners.
The new Junglia Okinawa nature-themed park opening in July will charge overseas visitors ¥8,800 (about £45), but the fee for locals is almost 30% less at ¥6,930.
Hokkaido’s Niseko Ski Resorts will charge tourists ¥6,500 (about £33) per day, compared to ¥5,000 per day for locals.
The Japanese Government says the dual pricing system is aimed at managing overtourism and funding cultural preservation, following a rapid post-pandemic influx of tourists, which has been fuelled in part by a weak yen.
However, Wendy Wu Tours described the new dual pricing as a ‘complete non-issue’ for agents selling its holidays, since all entry fees are included in the cost of its packages.
The operator said it’s not planning to increase its prices specifically due to the higher entry fees.
Head of Trade Sales Gary King said: “Japan’s introduction of dual pricing at major sites from July could be a concern for independent travellers, but for Wendy Wu Tours’ customers—and the agents who book them—it’s a complete non-issue.
“Our tours are fully inclusive, meaning all entrance fees, as well as flights, accommodation, transport, and meals, are covered in the upfront price. There are no hidden costs, no surprises, and absolutely no surcharges—just a seamless, stress-free experience.
“For agents, this is a huge selling point. With our No Surcharge Promise, you can confidently reassure your customers that the price they pay at booking is the final price, full stop.”
In a further attempt to limit overcrowding, Japan will introduce an entry fee of ¥4,000 for all four main trails of Mount Fuji from this summer. Previously, only the Yoshida Trail in Yamanashi prefecture had a ¥2,000 fee, which will double this year.
Also, Japan’s ancient capital, Kyoto, has mooted the idea of two-tier pricing on its public buses following concerns that a flood of foreign visitors is having a negative impact on local life.
The city, which was visited by seven million tourists in 2023, is also seeking Government approval to raise taxes on guest accommodation.
AloJapan.com