The Korea Tourism Organization, the operator of a beauty and medical platform for Japanese tourists, joined hands with 1.17 million foreign medical tourists visiting Korea last year…Doubles Compared to 2023
사진 확대 Japanese tourists visiting the Korea Tourism Promotion Center at the ‘Tourism Expo Japan’ / Photo = Korea Tourism Organization
The Korea Tourism Organization will promote the “K-Beauty Travel to Korea” campaign for Japanese tourists by October. For this campaign, the corporation signed a business agreement on the 1st with Healing Paper, the operator of the beauty and medical tourism reservation platform “Gangnam Sister.”
According to the Ministry of Health and Welfare, among 1.17 million foreign patients last year, 440,000 were Japanese, an increase of 135% compared to 2023, ranking first in share. The corporation planned this campaign to continue the Japanese’ explosive interest in K-beauty and Korean medical care to Korea.
The number of Japanese subscribers to “Gangnam Sister” approaches 1.5 million. With this campaign, the two organizations will introduce customized K-beauty contents targeting Japanese people in their 20s and 30s and induce steady revisiting.
The campaign will run until October 31. If a Japanese tourist makes a reservation for Korean medical or beauty products at “Gangnam Sister” and posts a review of the experience on social networking sites, they will be given a discount coupon that can be used at Olive Young. When campaign participants visit Korea, they will be given a K-beauty travel kit.
“The total number of foreign medical tourists who visited Korea last year was 1.17 million, nearly doubling from 610,000 in 2023,” said Kim Jong-hoon, acting head of the International Tourism Division of the Korea Tourism Organization. “Starting with this campaign, the corporation will do its best to attract K-beauty tourists from all over the world.”
The corporation held K-tourism road shows in Japan, including Tokyo, Hiroshima, and Fukoka, from April 8 to 11. During this period, a K-beauty medical B2B consultation meeting was also held, and a total of 124 consultations were held. During the same period, the consumer event, which was held under the theme of K-beauty, attracted about 2.5 times the number of applicants. In October, it plans to hold large-scale K-beauty promotional events in Tokyo and Osaka and produce special broadcasts involving famous Japanese celebrities.
AloJapan.com