TikTok is looking to enter the e-commerce market in Japan via the launch of its TikTok Shop — a service in which users can purchase promoted products directly from the social media app — as soon as this month.
Japan would be the newest addition to a list of countries where the service is available, including the U.S. and the Philippines.
How TikTok Shop will perform in the Japanese e-commerce market, which has been dominated by Amazon Japan and Rakuten, will be in focus once the service begins.
AloJapan.com