YOTEL Tokyo Ginza marked its official opening on Monday 9 June with an immersive Grand Opening Party that celebrated ‘YOTEL To The World’ and demonstrated the global brand’s mission to challenge the status quo of the hospitality industry. Attended by over 200 guests, the event showcased YOTEL’s signature sleek design, efficient technology and innovative experiences with activations throughout the hotel’s public spaces and rooms. Guests included senior leaders from YOTEL and Frasers Hospitality – YOTEL’s partner for its debut property in Japan, as well as local influencers, brand and corporate partners and members of the media. Set in the vibrant Ginza district, the hotel’s launch marks an important moment for YOTEL as it introduces its globally recognised ‘Non-Stop’ ethos to the Japanese and wider APAC market.
YOTEL to the World: Non-Stop: An immersive globetrotting experience
Themed ‘YOTEL to the World: Non-Stop, guests moved through curated, city-themed spaces that celebrated where YOTEL lives and thrives. With a YOTEL passport in hand, guests collected stamps as they went on their non-stop journey, from New York, Singapore, Bangkok to Tokyo.
Each room activation made use of YOTEL’s clever, space-saving design including the signature reclining SmartBed™, efficient storage solutions and mood lighting, to become a full-sensory journey.
Midnight in Manhattan: a giant photo booth with oversized pillows, balloons and props for a glamourous sleepover in the city that never sleeps.
Ginza Game Room: transformed a room into a neon-lit arcade in a throwback to Japan’s gaming heyday.
Southeast Asia Oasis: a calming moment where guests could relax on the SmartBed™ with a massage and refreshing drinks.
Urban Jungle 24/7 Convenience: YOTEL’s beauty partner Urban Jungle offered guests products from its body and skincare range.
Artist in Residence: Mio Furukawa displayed work and talked about creating bespoke pieces of digital art for YOTEL Tokyo Ginza.
Connecting with Japan’s heritage and culture
A Japanese drum performance marked the start of the official proceedings of the night. Shinya Ogawa, General Manager at YOTEL Tokyo Ginza, introduced Mr Panote Sirivadhanabhakdi, Group CEO, Frasers Property and Hubert Viriot, CEO, YOTEL, to formally welcome guests and note the significance of the opening and expectations for the Japan market. Joined by Eu Chin Fen, CEO, Frasers Hospitality, the executives then participated in a Kagami Biraki (sake barrel breaking ceremony) in a symbolic moment that fused the global brand with local culture.
United through food, drinks and music
In Komyuniti bar and restaurant, taking over the first floor of the hotel, guests were served a selection of signature drinks and global bites inspired by YOTEL’s key cities. A B2B set by DJs Matcha and Una added the final flair to the party, with a dynamic fusion of house, tech house and disco, the night was filled with sophisticated energy channelling the pulse of Tokyo’s nightlife with the stylish edge of a Ginza fashion party.
Hotel website
YOTEL Tokyo Ginza
1-chōme-7-7 Shinbashi, Minato City
Minato City, 105-0004
Japan
+81 3-6274-6301
AloJapan.com