Authentic Brands Group announced that it will expand its partnership with Boardriders Japan, with the addition of Volcom and Spyder. This strategic agreement builds upon Authentic and BRJ’s existing partnership, through which BRJ oversees the regional business for Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, and VonZipper.
With the addition of Volcom and Spyder, BRJ now manages all retail, wholesale, and e-commerce operations for eight of Authentic’s most influential action and outdoor sports brands across Japan. This expansion cements BRJ’s role as a key regional partner, delivering premium experiences and sustained growth for Authentic’s portfolio.
“BRJ has consistently demonstrated strong operational capabilities, from dynamic retail execution to design-driven product development,” said David Brooks, EVP of Action and Outdoor Sports, Lifestyle at Authentic. “We are confident this expansion will deliver meaningful growth and brand impact across Japan.”
“We are honored to take on this next chapter with Volcom and Spyder,” said Sammy Yoo, President of BRJ. “These brands resonate strongly with Japanese consumers, and we look forward to elevating their presence through premium retail, digital engagement, and compelling product assortments that reflect both their unique DNA and local market needs.”
“Japan is a cornerstone market for Authentic’s portfolio of iconic brands,” said Wesley Chu, President of Asia Pacific at Authentic. “This expansion is not only a testament to BRJ’s outstanding execution, but also a reflection of our long-term commitment to deepening consumer connections in Asia. With Volcom and Spyder, we see tremendous opportunity to scale brand influence through community, creativity, and differentiated retail experiences.”
AloJapan.com