In a milestone that has redefined luxury real estate in Japan, a four-bedroom penthouse at Marq Omotesando One in Tokyo was sold for a staggering USD 67 million (approximately JPY 9.5 billion) earlier this week. The sale has set a new national record for the highest price per tsubo a Japanese unit of measurement for area crossing JPY 50 million, reinforcing the appeal of Tokyo’s top-tier residential market.
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The expansive 625-square-metre residence, occupying the entire fourth floor of the Marq Omotesando One building, offers an array of premium amenities. It features a private rooftop pool, a spa room, three open-air terraces, exclusive elevator access, and the full service of a 24-hour concierge and valet. These features are aligned with the global definition of super-prime property, positioning the penthouse among the most coveted luxury homes in Asia.
Marq Omotesando One, developed by Swedish private equity firm EQT AB, was completed in 2021, with apartments gradually released to the market. The building is located in one of Tokyo’s most fashionable districts, Omotesando, often likened to Paris’s Champs-Elysees for its blend of high-end retail and modern architecture. The project has attracted significant attention from both domestic and international buyers seeking exclusive urban living in Japan’s capital.
This transaction has surpassed the previous benchmark set by a penthouse at Aman Residences in Azabudai Hills, which was sold for JPY 30 billion (about USD 225 million) late last year. That 1,500-square-metre Aman penthouse famously included a 170-square-metre living space converted into a private museum housing rare mid-century European furniture and original artworks by Pablo Picasso and Alexander Calder.
Market analysts from Knight Frank had noted that property prices in Tokyo’s prime residential segment had increased by over 50% over the five years leading up to mid-2024. This dramatic rise has been driven by a cocktail of limited inventory, escalating construction costs, and a strong influx of wealth from both within Japan and across Asia. Wealthy investors are reportedly prioritising real estate for its perceived stability amidst global economic uncertainty.
Although the average prices of newly built condominiums showed a minor dip in early 2025, the ultra-luxury segment has continued to outperform. The contrast indicates a growing bifurcation in the market: while mainstream buyers may be affected by macroeconomic shifts, the super-rich remain keen to secure ultra-exclusive assets that offer prestige, privacy, and long-term value retention.
In addition to financial motivations, Tokyo’s luxury appeal is also being fuelled by Japan’s reputation for safety, culture, and high-quality living. With low crime rates, excellent infrastructure, and increasing global visibility, the city has positioned itself as a preferred destination for those looking to diversify their property portfolios beyond traditional hotspots like New York, London, or Hong Kong.
With ultra-wealthy individuals increasingly prioritising tangible, culturally rich, and secure investments, Tokyo stands out as a compelling alternative to historically dominant Western markets. As demand for such unique urban sanctuaries continues to rise, the Japanese capital is poised to become a lasting pillar of global luxury property investment.
AloJapan.com