A Retro Wonderland Where Showa Japan Comes to Life

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In recent years, “Showa retro,” a wave of nostalgia for Japan’s Showa era (1926–1989), has surged in popularity among the country’s younger generations. Interestingly, many of those embracing the trend weren’t even born yet.

The park’s “Sunset Hill Shopping Street” bustling with visitors of all ages.

This fascination has sparked renewed interest in Showa-era establishments, such as retro coffee shops that evoke the atmosphere of decades past.

A new event called “Everyone March!” at the Seibuen Amusement Park.

A Retro Revival

One particularly popular destination is Seibuen Amusement Park in Tokorozawa, Saitama Prefecture. In May 2021, the park underwent a major renovation, with its centerpiece being Sunset Hill Shopping Street — a 150-meter-long (about 492 ft) recreation of a typical Showa-era townscape.

“Sunset Hill Shopping Street” at Seibuen Amusement Park in October 2023.

Characters like police officers and shop girls bring the nostalgic charm of the Showa era to life.

The street comes alive with various events, both large and small, hosted by performers dressed in Showa-style costumes. Among the most beloved is the “Boogie-Woogie Festival,” where visitors are invited to sing and dance alongside the entertainers.

Visitors join in with the “residents” in song and dance.

100th Anniversary

On April 26, the park launched a special celebration: the Grand Showa 100 Festival, commemorating both the park’s 75th anniversary and the 100th year since the beginning of the Showa era. The opening day drew significant attention, highlighted by a guest appearance from singer and actor Ken Matsudaira.

Actor Ken Matsudaira (center top) appeared at the “Golden Matsuken Festival” held at Seibuen Amusement Park on April 26.

Sunset Hill Shopping Street is alive with nostalgia, drawing both older visitors and curious younger guests during the Showa centennial celebration.

“Residents” lead the audience toward the stage.

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Author: Takumi Kamoshida, The Sankei Shimbun

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