The French Pavilion at the Osaka Expo, which opened last month and expects to attract 28 million visitors until it closes in October, is billed as a celebration of heritage and culture. It’s also a flex by LVMH that announces a much bigger presence for the luxury conglomerate in Japan.
A total of 84 Louis Vuitton trunks, stacked floor to ceiling, sit in one room, each one containing a video of a craftsperson working on the products. Levitating in the centre of another room is a humongous 6.6-metre globe constructed of 90 of the brand’s white Courrier Lozine trunks. In the Dior exhibit, 400 white toiles are showcased next to 3D-printed perfume bottles and a trio of the brand’s Bar suits — in blue, white and red.
AloJapan.com