Owned and developed by biotech firm Genome & Company, UIQ specialises in using its proprietary microbiome ingredients to address various skin concerns “with precision and efficacy”.
Its product lines include the Barrier range for hydration and skin barrier support, the Remedy series for calming care, and the Vitamin C collection for brightening and spot correction.
After recording sales of KRW8bn (USD5.7m) in 2024 , the brand is actively working to expand its sales channels in Japan and the US this year, aiming to more than double its growth compared to the previous year.
For instance, it is looking to solidify its presence in North America by leveraging Amazon’s expansive network and enhancing direct engagement with global consumers.
Some of UIQ’s hero products available on its brand store on the platform include Biome Barrier Cream Mist and Biome Barrier Collagen Firming Cleansing Balm.
In particular, the Biome Barrier Cream Mist was awarded the Amazon’s Choice badge shortly after launch, in recognition of its quality, user reviews, and fulfilment performance.
Additionally, UIQ has also reported “outstanding performance” for its first participation in Amazon’s Spring Sale held between March 25 and 31.
“As of April 1, sales had surged by approximately 1,900% compared to its average daily revenue, demonstrating significant growth potential in the US market.
“Customer feedback on Amazon has been overwhelmingly favourable, underscoring the Biome Barrier Cream Mist’s efficacy and consumer appeal. Many reviewers praised the product for being ‘glow-boosting without feeling heavy’ and expressed enthusiasm for ‘discovering a K-beauty brand genuinely committed to skin science’,” the brand said.
This result is viewed as a significant milestone in UIQ’s global expansion roadmap, with the brand eyeing top category rankings during Amazon Prime Day in July through “strong product efficacy and a bold marketing strategy”.
To further strengthen connections with international consumers, the brand recently launched its official Instagram and TikTok accounts.
“With TikTok serving as a highly influential platform among North American Gen Z audiences, we plan to roll out influencer-driven campaigns and viral content to amplify product awareness and engagement.”
Ramping up Japan growth
In January 2024, UIQ opened its own online store and entered Japanese e-commerce platforms such as Qoo10 and Rakuten.
According to the brand, its sales in Japan increased by about seven times in 2024 compared to 2023.
On March 26, 2025, UIQ announced that it has signed a distribution contract with IK Co Ltd to accelerate its offline sales expansion in Japan, starting from April.
A subsidiary of IK Holdings, the distributor has a track record in spurring rapid growth of K-beauty brands in the Japanese market, including Ma:nyo Factory and Skinfood.
Through this partnership, UIQ will simultaneously enter over 100 lifestyle shops and drugstores, such as LOFT and PLAZA, across the country.
To expand its brand awareness in the market, a pop-up store was also held at Lumine Est Shinjuku department store in Tokyo from April 1 to 7.
“Our flagship products, including Biome Barrier Cream Mist and Biome Barrier Collagen Firming Cleansing Balm, are ranked first in sales on Japanese online channels and are very popular there.
“We expect this strategic partnership with IK to lay the foundation for full-scale growth in the Japanese market, and we will aggressively pursue marketing and distribution strategies so that UIQ products can be experienced throughout Japan,” said Jin-Kyung Seo, managing director of Genome & Company.
AloJapan.com