Japan’s Matcha Beer Trend, The Surprisingly Popular Crossover Between Beer And Tea

Matcha and beer, the combo you never knew you needed

In the land where tradition meets innovation, Japan has birthed yet another culinary curiosity that’s capturing the attention of beverage enthusiasts worldwide: matcha beer. This intriguing fusion marries the earthy, bitter notes of matcha green tea powder with the malty, hoppy character of beer, creating a beverage that’s as visually striking as it is unique in flavour.

While relatively new to the beverage scene, matcha beer has found its niche in Japan’s diverse drinking culture. Particularly popular in Kyoto, the historical heartland of Japanese tea tradition, this green-hued brew has begun appearing in select bars and breweries across the country. The appeal seems logical when one considers the flavour profiles at play. Both matcha and beer share bitter elements, and when combined, they create a complex taste experience that’s been described as having an earthy sweetness followed by a smooth, slightly bitter finish. Some enthusiasts compare it to a lighter, more refreshing stout.

Several Japanese breweries have embraced this trend, with Kinshachi Beer emerging as one of the leaders in commercial matcha beer production. Their offerings can be purchased online for those curious about this distinctive beverage. The trend has even crossed borders, with UK brewery Brewdog creating a matcha-infused beer called “Never Mind the Anabolics” for the London Olympics, demonstrating the international intrigue surrounding this Japanese innovation.

Matcha is a global trend and this boozy take makes it something even more special

Photo : iStock

What makes matcha beer particularly fascinating is its multidimensional flavour profile. The matcha contributes a distinctive umami element and subtle sweetness, while the beer provides body and familiar malty notes. The result is often topped with a creamy foam that mimics the froth on a traditional matcha tea. At establishments in Japan, matcha beer is praised for its balanced flavour and subtle tea notes.

For those unable to travel to Japan or access commercial matcha beers, crafting this beverage at home is surprisingly straightforward. Adventurous drinkers report that the homemade version delivers a pleasant drinking experience with the distinctive green tea character coming through clearly without overwhelming the beer’s inherent qualities. The visual appeal is undeniable, with a pale green brew topped with frothy foam makes for an Instagram-worthy beverage that’s as fun to photograph as it is to drink.

Matcha Beer Recipe

Whether you’re a culinary adventurer or simply curious about this cultural mashup, matcha beer offers a refreshing taste of Japan’s innovative spirit and endless culinary creativity.

Ingredients

1 cold beer (Japanese lager works well for authenticity)1/2 teaspoon high-quality matcha powder20ml warm waterA whisk or milk frother

Method

Sift the matcha powder into a small bowl to prevent clumping.Add the warm water to the matcha and whisk vigorously until frothy and well-dissolved.Tilt a chilled glass at an angle and slowly pour in your beer.Gently stir in the matcha mixture.Allow the foam to settle slightly before enjoying your homemade matcha beer.