Translated by
Nazia BIBI KEENOO
Published
May 12, 2025
Japanese beauty conglomerate Shiseido has announced the resignation of Franck Marilly, President of its Europe, Middle East, and Africa (EMEA) region. Marilly, who joined the company in 2018, will officially step down on May 31. The company cited “personal reasons” as the motive behind his departure. Shiseido, whose portfolio includes brands such as Drunk Elephant, Nars, and Serge Lutens, confirmed in a press release that it will not appoint a successor to the EMEA presidency.
Franck Marilly – DR
Alberto Noé, who has served as President and CEO of Shiseido EMEA since May 2024, will continue leading the region, which is headquartered in Paris. He is also serving as interim head of Shiseido Americas, following Ron Gee’s departure on April 15 of this year.
This leadership transition comes during a period of mixed performance for the group. In 2024, Shiseido’s operating profit fell significantly to 7.58 billion yen (approximately $48.3 million), down from 28.13 billion yen the previous year.
While the EMEA region posted an 8% increase in sales and Japan recorded 10% growth, the company faced notable declines in other markets. Sales fell by 5% in China, 7% in the Americas, and 24% in travel retail.
Looking ahead to 2025, Shiseido is targeting 4% growth. The company will concentrate on its core brands—Shiseido, Clé de Peau, and Nars—while also evaluating potential asset disposals as part of its broader restructuring strategy.
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