#京都有多龜毛？連星巴克都被逼換LOGO！
Even Starbucks was forced to change its logo. How stupid is Kyoto? If you have ever visited a Starbucks in Kyoto, you will definitely have a question: Why is Starbucks’ green and conspicuous logo missing? Instead, the original one was replaced with an elegant wood tone. This has a lot to do with Kyoto’s unique landscaping laws . When opening a store in Kyoto, even the color of your sign is controlled. Kyoto City enacted the Outdoor Advertising Material Ordinance as early as 2007, and the sign must have a Kyoto style, right? You can put it wherever you want . The key point is that there are regulations for everything from color, size, shape to whether it is shiny or not . There are also listed mirror colors, such as bright red, fluorescent yellow, electric blue, etc. Bye bye, the signature colors you can use can be seen on the official website of the city, so global companies come to Kyoto. I have to bow my head to the white background and blue letters of the notice. In Kyoto, the white background will be removed . McDonald’s has changed from the original bright red with bright yellow to what it is now, or there is no background color at all. Starbucks is even more exaggerated. The second year version of Starbucks’ signboard changed to a log-style mermaid logo. o Directly invisible. In order to encourage stores to show off their ancient style creativity, if you cooperate well , you will have the opportunity to receive a subsidy for the Kyoto landscape tour. You can receive up to 500,000 yen for the sign fee . If you come to Kyoto , you can also discover these stores that have succeeded in cross-dressing in Kyoto. It is really interesting.
#京都有多龜毛？連星巴克都被逼換LOGO！
連星巴克都被逼換LOGO
京都到底有多龜毛？
如果你有逛過京都的星巴克
一定會有一個疑問
誒？為什麼星巴克的綠色顯眼logo不見了
反而是用一個優雅的木質調取代
原來這跟京都特有的景觀法
有很大的關係
在京都開店，
連你招牌用什麼顏色都要被管
京都市早在2007年就訂了《屋外廣告物條例》，
招牌也要有「風情」！不是你想放就能放！
重點是：
從顏色、大小、形狀，到亮不亮、閃不閃，通通有規定！
還列出「禁止色」，什麼鮮豔紅、螢光黃、電光藍…都掰掰
你能使用的招牌顏色
都在市役所的官網上
所以全球企業來京都，也得低頭
LAWSON的白底藍字
在京都就會把白底去掉
「麥當勞」，就從原本的亮紅色加上亮黃色
變成了這樣，
或乾脆沒有背景色，只使用文字商標
星巴克更誇張
****在二年版的的星巴克
招牌走原木風，美人魚 Logo直接隱形
為了鼓勵店家盡情揮灑古風創意
配合得好還有機會得到「京都景觀賞」
像是佐川急便祇園店掛上燈籠＋暖簾，
整個完美融入街景，直接拿下「市長獎」！
補助你招牌費用，最高可領50萬日圓喔！
如果你來京都，
也可以來挖掘這些在京都變裝成功的店家
真的挺有趣的
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京都市東山区祇園町南側570-41
一一一一一一一一一一一
從京阪“祇園四条站”1号出口徒步行6分鐘
從阪急“京都河原町站”1B出口徒步10分鐘
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