Mt. Fuji Japan snow-capped mountain above clouds.
SINGAPORE, April 30, 2025–(BUSINESS WIRE)–JTB Global Marketing & Travel Inc. (JTBGMT), headquartered in Shinagawa, Tokyo and led by President & CEO Tsuneo Ishida has officially launched “SUNRISE TOURS Premier” recently. Aimed at affluent inbound travelers seeking luxurious and exclusive experiences and serves as a sister brand to “SUNRISE TOURS”. To commemorate the launch, JTBGMT introduces the Premier “Helicopter Cruise! Mt. Fuji & Tokyo Half-day Private Morning Tour” available for overseas bookings starting April 2025.
Tour Highlights
1. 80-Minute Aerial Helicopter Tour of Mount Fuji: SUNRISE TOURS Premier offers an 80-minute helicopter ride over Mount Fuji. A step up from SUNRISE TOURS’ popular ‘1-Day Mt. Fuji & Hakone Tour’ a 12 hour round trip from Tokyo. SUNRISE TOURS Premier will soon announce higher-quality tour experience. A half-day morning itinerary offering new experiential value of 80-minute scenic flight, allowing travelers to take in the majestic beauty of Mount Fuji from above.
2. A Private Tour for Special Anniversaries: Accommodating up to four guests per group, the helicopter tour is perfect for celebrating birthdays, proposals, wedding anniversaries, and other special occasions. It promises a luxurious experience and breathtaking aerial views, creating lifelong memories.
Booking Information
For more tour details, click here.
Future Outlook
As a leading company in Japan’s inbound travel industry, JTBGMT continues to drive innovation and addresses market challenges through new initiatives. With the launch of the scenic helicopter private tour, SUNRISE TOURS Premier will expand its lineup of exclusive, high-value private experiences. By offering exceptional travel opportunities to international travelers, the brand aims to foster deeper connections and create unforgettable moments.
SUNRISE TOURS Overview
Since its launch in 1964, SUNRISE TOURS has served over 8 billion foreign tourists, becoming Japan’s first package tour brand for foreign tourists.
*1 The red “JTB” logo is the official corporate logo of JTB Corp. and is not the logo of JTBGMT.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250424553525/en/
Contacts
For General Inquiries:
JTB Global Marketing & Travel – Experience Supply Department
E-mail: hq_sunrise_dial@gmt.jtb.jp
For Press Inquiries:
JTB Public Relations Office
TEL: +81-03-5796-5833
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