A kimchi pop-up store was opened in the middle of Tokyo for the “Golden Week,” Japan’s biggest holid..

At “Cranes 6142” in Shibuya, Tokyo, until the 5th of next month, a promotional ambassador for the operation of the “Jonga” exhibition hall will display photos of Hoshi, a member of Seventeen, and various cartoon works using kimchi

사진 확대 The grand closing kimchi pop-up store in Shibuya-gu, Tokyo, opened on the 29th [Tokyo correspondent Lee Seung-hoon]

A kimchi pop-up store was opened in the middle of Tokyo for the “Golden Week,” Japan’s biggest holiday.

On the 29th, the grand prize announced that it will operate “Kimchi Blast Tokyo 2025,” which introduces the “Jonga” brand, by the 5th of next month at “Crains 6142” in Shibuya-gu, Tokyo, which costs more than 100 million won per day.

The Tokyo pop-up store, which opened on this day, is the fourth project to reach Seoul, London, and Busan. The event is aimed at informing Japanese consumers of three kimchi products sold in Japan and raising awareness of local brands.

사진 확대 Sculptures related to kimchi ingredients installed on the second floor of the venue. [Tokyo correspondent Lee Seunghoon]

“Cranes 6142,” where the event was held, is a pop-up specialized space designed by Kazuyo Sejima, a famous Japanese female architect. It is three stories above the ground, and various works can be produced through the stairs crossing the center. It is also used as a pop-up space for luxury companies entering Japan.

Hoshi, a member of the group Seventeen who is an ambassador for the closing price, also appeared at the event. Videos and sculptures showing Hoshi’s kimchi in Jongga were placed throughout the exhibition space.

사진 확대 A cartoon introducing the recipe for ‘Kimchi Cheats Ham Fried Rice’ enjoyed at the campsite installed inside the exhibition hall. [Tokyo correspondent Lee Seunghoon]

The third floor was occupied by a large cartoon that expressed various recipes using kimchi. “Pork Kimchi Stir-fried” that tired office workers eat at home, “Kimchi Cheese Ham Fried Rice” that they enjoy at campgrounds, and “Kimchi Egg Stew” that office workers who return home after spring rain made it easy were introduced.

“It’s one of the foods I eat kimchi every time I travel to Korea, and I like Korean kimchi because it tastes better than Japanese, especially when it’s sour,” said Erie, an office worker in his 20s who met at the exhibition hall.

사진 확대 Visitors taking pictures in front of Hoshi’s sculpture, a member of the group Seventeen, a promotional ambassador for the closing price. [Tokyo correspondent Lee Seung-hoon]

On the first day of its opening, Hoshi’s appearance attracted nearly 500 people in front of the exhibition hall. Considering that the one-week exhibition period overlaps with the Japanese holiday, the target party expects more than 15,000 people to visit the site.

Daesang established Daesang Japan in Japan in 1978 and entered the market in earnest. The main items sold are condiments, sauces, and convenience foods, including kimchi. Sales in Japan were only 73.6 billion won in 2019, just before COVID-19, but last year, they increased by nearly 40% to 100.5 billion won.

사진 확대 Daesang’s kimchi is sold in 80 countries around the world. People from all over the world enjoy this kind of kimchi. [Tokyo correspondent Lee Seunghoon]

For kimchi, Japan is South Korea’s largest exporter. According to the Korea Agro-Fisheries & Food Trade Corporation (aT), kimchi exports to Japan amounted to 73.6 billion won last year. Among them, the target’s closing price kimchi accounts for 42%.

The closing price is currently sold in 80 countries around the world, including Japan, the U.S., and China. In the United States, China, and Vietnam, local production facilities are also installed, and local production and local sales are being carried out.