Overseas visitors to expo are a boon to Osaka retailers

OSAKA — Retailers in Osaka are getting a boost from the Expo 2025 Osaka, Kansai, which got underway in mid-April. The world exposition is attracting foreign visitors from many places, including officials from 158 participating countries and regions, who have shown interest in the city’s goods.

To seize this opportunity, local retailers are working to create overseas fans of Japanese brands through events such as sake tastings.