“Immunity” Exhibition
Showcasing how Thai culture informs modern public health and medical innovation, establishing Thailand as a global wellness destination.
100 Potentialities of Thai Public Health System
Demonstrates key initiatives in four areas: Medical Service Hub, Wellness Hub, Product Hub, and Academic Hub, with an emphasis on champion herbal plants.
1,000 Medical Facilities
Highlights Thailand’s extensive, internationally accredited healthcare infrastructure, including immersive experiences like Thai Nature Therapy.
10,000 Healthy Food Menus
An interactive game where guests explore the healing properties of Thai ingredients, supporting the idea that Thai food is “the most delicious medicine in the world.”
Criticism Over Quality and Transparency
Despite the pavilion’s rich theme, several Thai business leaders have criticised the presentation’s quality, saying it does not reflect the large budget allocated.
Dr Anchalin Pannika, president of TQM Alpha Plc, commented that the display felt like a school-level exhibition, lacking the sophistication expected at a global event.
Kriengkrai Kanjanapokin, founder and CEO of Index Creative Village Plc, clarified that his firm—often involved in international government exhibitions—was not connected to the Thai Pavilion at Osaka.
Concerns Over Project Contractor
The pavilion project was awarded to Joint Venture RMA110 Co Ltd for 867.7 million baht. However, records show the company registered the end of operations on 16 February 2024, with books closed by 25 March 2024.
The Cabinet approved the project on 20 December 2022 with a total budget of 973.48 million baht, divided into 105.6 million baht for management and 867.88 million baht for exhibition expenses.
Official Response from the Ministry of Public Health
Dr Korakrit Limsommut, Deputy Director-General of the Department of Health Service Support, defended the presentation, claiming it delivers real benefits for the country.
He noted that over 18,000 visitors attended the Thai Pavilion during the first three days (13–15 April). The department expects 3 million visitors over the six-month duration.
Dr Korakrit also stated the department is open to suggestions for improvement, aiming to enhance the experience for international guests.
AloJapan.com