Japanese IPs are dominating global pop culture, with anime-inspired fashion, gaming crossovers and streaming platforms driving demand for collectibles beyond traditional fandoms.
Mighty Jaxx’s One Piece collectibles
Mighty Jaxx has revealed that five iconic Japanese intellectual properties have joined its growing portfolio of licensed collectibles – Bleach, Digimon, Godzilla, Naruto and Tamagotchi – all of which will join the likes of Toei Animation, Sanrio, Hasbro, Warner Brothers and Nickelodeon, among others.
This strategic licensing expansion taps into growing global popularity of Japanese anime and reinforces the brand’s commitment to creating culturally resonant collectibles for fans around the world.
The Japanese pop culture boom is not just driven by nostalgia: the company says it’s being fuelled by a younger generation of fans through streaming platforms, gaming crossovers, and the rise of both physical and digital collectibles. At the same time, a massive base of older, long-time audiences remain loyal fans of these franchises. Together, they contribute to the genre’s large and global following, especially as Western entertainment giants such as Netflix and Disney expand their anime offerings, bringing them to wider audiences and driving demand for collectibles.
Mighty Jaxx will reimagine the timeless characters and brands through its signature fusion of art, storytelling and design. Mighty Jaxx’s latest IP acquisitions will offer fans a way to relive iconic moments, and own a piece of pop culture themselves. Fans can look forward to a wide range of collectibles that cater to both casual collectors and those who seek more premium collections. This includes blind boxes, plush, art toys and luxury collectibles, each with a unique artist style.
“This expansion will cement our role in shaping the future of collectibles and pop culture, bringing fans closer to their favourite worlds in unprecedented ways,” said Jackson Aw, CEO of Mighty Jaxx Group. “By leveraging our artist partnerships and unique designs, we’re excited to bring these cultural icons to life in a way that speaks to both longtime fans and new collectors.”
The acquisition of these new IPs builds on Mighty Jaxx’s previous successes with popular anime series One Piece and Jujutsu Kaisen. Mighty Jaxx’s unique releases, such as Freeny’s Hidden Dissectibles, which features artist Jason Freeny’s distinctive dissection style and Kwistal: Jujutsu Kaisen Battle Ready, have earned the brand a reputation for blending unique art styles and fan-favourite characters into one-of-a-kind collectibles.
With the global anime market poised to grow to US$70b by 20321, and the toy and figurine market projected to reach a market value of $49b by 20342, the demand for collectibles inspired by these IPs are stronger than ever. Mighty Jaxx says this momentum presents a unique opportunity for the brand to capitalise on the excitement surrounding the Japanese characters and bring the pop culture collectibles of tomorrow into the hands of collectors worldwide.
To find out more about Mighty Jaxx visit www.mightyjaxx.com or email sales.europe@mightyjaxx.com
AloJapan.com