Can Japanese tourists be tempted back to the Cotswolds?

Just a few years ago, before the pandemic, Japanese tourists were contributing £14m annually to the South West economy.

Numbers have since dwindled – which is why local tourism representatives have spent the last week showing off the Cotswolds to Japanese tour operators.

Highlights included a stop at Chavenage House, the Grade I listed Elizabethan manor used to film Poldark and Disney’s Rivals, and a British etiquette lesson.

It is hoped the visit will drive numbers of Japanese tourists back up to the pre-pandemic average of 25,000 a year.