Japan is stepping up its international tourism promotion related to Expo 2025, which will be held in Osaka from April to October next year, with new content to inspire travellers.
Through new webpages and social media, the Japan National Tourism Organization is inviting visitors to “get to know the essence of Japan’s inochi (foundation) by exploring the country’s many regions” while making a trip to the Expo.
Japan unveils new travel experiences and content ahead of Expo 2025 in Osaka; photo by Japan National Tourism Organization
Visitors are invited to delve into experiences and activities through Expo 2025’s sub-themes of saving lives, empowering lives and connecting lives.
Options under saving lives involve finding harmonious coexistence with nature. One activity is the Godzilla Rock Tour, which can take 50 to 80 visitors on a boat to view wildlife around Hokkaido’s Shiretoko Peninsula, a UNESCO World Natural Heritage Site.
Enriching life, including through exercise and diet, is the goal of the sub-theme empowering lives. Travellers can choose from experiences as diverse as a farm stay in Odate, Akita Prefecture, the birthplace of some of the country’s most famous traditional dishes, and a tea field tour and tasting in the southern Japanese Alps.
The last sub-theme, connecting lives, focuses on engagement, community-building and the enrichment of society. Tourists can learn about the significance of Aomori’s Nebuta, a festival where the community creates and admires giant illuminated floats, or learn about Zen culture from English-speaking Zen priests on an overnight stay at a temple founded in Kyoto in 1590.
The new webpages also feature search options for destination information by region, along with travel tips covering Wi-Fi, credit cards, luggage storage, weather, and accessibility.
AloJapan.com