That it’s called (or at least translated as) “New Life Support Campaign” is kinda funny given the circumstances.
But overall I don’t think it’s that weird. They have old merch wasting space on some warehouse, they wanna get rid of it so that they can use that same space to store new merch.
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See this thread: [https://www.reddit.com/r/Nijisanji/comments/1c5isbc/what_is_going_on/](https://www.reddit.com/r/Nijisanji/comments/1c5isbc/what_is_going_on/)
That it’s called (or at least translated as) “New Life Support Campaign” is kinda funny given the circumstances.
But overall I don’t think it’s that weird. They have old merch wasting space on some warehouse, they wanna get rid of it so that they can use that same space to store new merch.