Experience the magic of Japan’s winter wonderland at the Sapporo Snow Festival 2024! Stroll through Odori Park and marvel at the incredible snow sculptures created by international teams, and don’t miss the dazzling display of ice sculptures in Susukino. This is a must-visit event for any winter travel enthusiasts!

The Sapporo Snow Festival started 74 years ago when some high schoolers made snow sculptures in Odori Park, and now millions of people visit to see hundreds of snow statues, some MASSIVE!

We start our journey with FOOD at historic Ganso Ramen Yokocho, Sapporo’s ramen alley. Miso Ramen was invented here so we try the classic and a version with corn and butter at Teshikaga Ramen.

Bellies full, we brave the cold snowy weather as we take in stunning larger than life ice sculptures a few blocks away in Susukino.

We change at the hotel and fully brace ourselves for the cold as we head to Odori Park for the main event, the Snow Sculptures! The randomness of the variety is such an incredible look at the variety of people that live here in Sapporo. It is incredible to take in these works of art, the small ones are big, and the big ones are MASSIVE! We even see a projection light show on the massive ones, and we enjoy delicious hot milk on a mini dairy tour of Sapporo (this island Hokkaido has some of the best dairy in the world).

Next we enjoy soup curry, another dish invented in Sapporo, at Sama, and it is the most delicious and perfect treat for this cold weather! Warming us up just enough to head back to the ice sculptures and see them illuminated. They look even cooler than before!

After a night’s rest, we cross off the final things on our Sapporo bucket list: Seafood & Beer. At Nijo Market we find a delicious setup outside めしと純米別邸 二条市場でめきん that we can’t pass up! Crab miso sounds absolutely perfect after trudging through the snow to get here, and it IS! The food is great and we get to try our first Hokkaido Scallop IN Hokkaido! (These scallops are famous around the world). The owner Uchi Hiro is so kind and fun! Highly recommend this spot! We drink a Sapporo Classic before we go, because that is what you have to do when you’re in Sapporo, and then it is off to our next destination to cross something BIG off my bucket list!

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Welcome to madventure, we’re MADison and iVEN (okay it is spelled Ivan, but pronounced like VENture) a husband and wife living the adventure we have been dreaming of, despite the fact that it makes us sound completely mad. For us that looks like traveling full time and starting our own businesses.

For Madison, a former reality TV producer, the dream is the madventure community, connecting people through travel, experiencing new cultures, and trying the best foods from carts, stands and restaurants all over the world. She hopes to encourage others to follow their maddest most adventurous dreams, whatever they may be! For Ivan, a former NASA engineer, it is creating an engineering product that will change the world! Travel and food are two of our biggest passions, so on this channel we will be traveling the world, and staying awhile to experience what life is actually like living other places. We’re excited to have you on board for the delicious, culture filled, madventurous times that will ensue! Let’s madventure! xoxo

00:00 game plan
00:44 entire alley of ramen shops
01:36 sapporo’s famous miso ramen
03:03 snowing
03:17 stunning ice sculptures (susukino)
04:43 sapporo snow festival (odori park)
05:54 community snow sculptures!
08:06 hot milk!
08:38 MASSIVE snow sculpture pt 1
09:03 ivan’s rivalry w/ children
09:39 more hot milk!
10:13 MASSIVE snow sculptures pt 2
12:05 warming up
12:16 international snow festival competition
12:57 snow sculpture projection show
13:43 sapporo’s famous soup curry
15:43 ice sculptures illuminated
16:26 nijo fish market
19:58 sapporo beer IN Sapporo
20:25 plz subscribe 🙂

This might be the most underrated place in  Japan. You’ve probably heard of Sapporo and   that’s probably because it’s a beer, but turns  out that beer is named after the city it is from   and that city is the second snowiest city in  the world, and home to the most incredible snow  

Festival on Earth that’s happening right now.  But wait there’s more Sapporo is on the island   Hokkaido the northernmost island of Japan, and  the best of basically every food you can think of   comes from Hokkaido, best Dairy Hokkaido, best  seafood Hokkaido, best soy products Hokkaido.  

Even the best beef you thought it was Kobe, but  turns out Hokkaido. Speaking of amazing food we   are getting so hungry it has been a crazy travel  day and there is only one place to start our food  

Journey through Sapporo, Ganso Ramen Yokocho  an entire alley of ramen shops. 1 2 3 4 5 6 7   8 9 10 11 12 13 14 15 16 17 ramen shops every  single one that’s open pretty much has a line.  

It is actively snowing right now it’s just like  the perfect time to go get some delicious hearty ramen. We found a spot that is  crazy well reviewed. In Sapporo   they’re known for like a miso Ramen  and they also do a variation on that  

Where they use like butter and corn  so we’re going to give both of those a try. this is a safety item very  [Music] important. Ivan got the   spicy corn with butter look at that butter right there. so good? very good, very good, excellent.  a really Umami base but it’s not thick packing a  

Lot of flavor in there because of that miso.  miso is fermented soybean so it makes sense   that is packing that umami punch so this is corn  and butter in a Ramen a first for me the butter  

Flavor is strong so simple but it makes so much  sense burst of Sweetness from the corn creamy   goodness of the the butter as it’s melting into  that miso, totally makes sense because butter   is going to warm your insides on a cold snowy  day like this. I just got the basic miso Ramen  

Since it is something that this area is so known  for yeah that’s so different but so good I’ve   obviously had a lot of miso and I’ve had a lot  of ramen but I’ve never had them together like  

This it’s a great pairing just like so comforting  on this cold cold day it’s not so fatty like the   ramen that I’m used to it definitely still has  fat in it but it feels a lot lighter which is  

Good because you would be eating this probably a  lot more often in a cold place like Sapporo look   at the damage your bib is already taken. The  shrapnel. If I have a bib on I’m going to use

It. it’s snowing. just a few steps away from  our ramen alley is ice sculptures look at this   Susukino ice world. this side seems to be the  sponsored ones it’s literally an ad for the   ramen alleys. the snowfestival takes place in  a few locations but the ice sculpture event is  

The smallest which is mindblowing there are  so many ice sculptures and they are stunning   and detailed I am in awe I can’t believe this  isn’t even the main event. when I think of ice   sculptures I think of fancy dinners in the  movies invitation only but here are these  

Beautiful intricately carved works of art in the  middle of the road for free incredible. oh this   one is the first prize winner, destruction  and creation that’s cool the wings are super detailed. this is extra and the most amazing way   possible little offices and they’re made  of [Music] ice. snow crab actually in the

Snow. [Music] I could spend hours looking  at all the intricate details here but I   have a feeling they’re going to be even  more incredible when they’re illuminated   at night so we’ll be back. checked into  our hotel and cold weather Madison and  

Ivan has been activated we got beanies now  got my ski jacket now gloves and now we are   walking to the main event we are here in  Sapporo for the biggest Festival of the year. the first thing we see is a bunch of cute  shops food stalls and activities this actually  

Reminds me a lot of the Christmas markets  we went to in New York City but then we see   some incredible snow sculptures and realize this  is going to be so much better than a Christmas  

Market in New York City and look at this I feel  like we’re back at Team lab’s Museum ah this is   a snow City in the future. the future, the future  looks awesome. the sapporo snow Festival started  

In 1950 when some high school kids decided to  build a few snow statues in the park 74 years   later in this same park there are hundreds of  snow sculptures. they span 12 blocks or almost   a mile and it attracts millions of visitors  every year. the intestine is an important  

Organ for health we wish for healthy lives  for people all over the world. who thought   we’d be seeing snow sculptures of intestines? I  absolutely love the randomness of the sculptures   most of the snow statues we’re looking at now  were built by Volunteers in the community and  

It is so cool to see the variety of people  that live in this city and their interests   through the art they’ve made. now my favorite  one this is made by a youth group wild it’s so gorgeous. thanks to Google Translate we are even  more confused about some of them “and opanchu  

Usagi don’t worry I’m wearing panties” what?  that’s the description. these translations are   out of control. that’s what it says I I don’t  make this up. you might need to translate this   one. don’t lick the baby. “aliens and their  friends.” this one’s artsy. this one Ivan  

Translated “Is the butt the most charming part?”  so now we’re on the other side where we can kind   of see the butt. yeah I guess it’s Charming. they  like encouraged you to walk around and look at his  

Butt. yeah they were like “please look at this  butt from both sides” this one’s a very short   description “Chaya yaaaa” “plan G Ana becomes  Mr Godzilla and appeals to ginan” ooh this one   seems protesty Unions that’s funny that’s such an  American thing because it represents rock paper

Scissors. “I express my passion for rock  paper scissors” oh my gosh. these have   all been been incredible so far but it  looks like it’s about to get even more crazy. yeah just looks good. let’s get it  hokkaido is known for its Dairy. honestly  

It seems like everything that is the best is  from Hokkaido. so we’re excited to be getting   a little bit of the milk and it’s warm milk  on this extremely cool day. it is so creamy.   it is so good. that good it’s warming my  insides [Music] I like how we were like oh  

Man oh we can see ahead and it’s going to be  incredible and then we were like oh but wait   hot milk this is massive oh my gosh. from  the TV anime golden kamui centered on the   action and suspense surrounding buried  treasure set in hokkaido. this is so

Huge. the backs of these giant snow  sculptures are being used for ads. my   gosh this is so great. hey what are you doing  with this? no I was going to try to make a mini one. that’s something. I was been getting so  defensive about how mine looks bad and theirs  

Looks too perfect, but vindicated!  literally getting defensive against   children this is called snow kids  park and Ivan’s like. They cheated! Queen and Adam Lambert Ivan dances to this song  on beat saber. more hot milk,   you can never have too much  hot milk, thank you for the

Milk. that is really good milk has like this  natural creamy and like mild sweetness to it   very mild just something about after milk hits  that that temperature like the the frothed milk   silky almost like velvety coats your mouth. this  is so funny that we’re accidentally doing a milk  

Tour of sapporo. hey milk, snow, both white, makes  sense. so far this one is number one milk stand.   this one is an incredible snow sculpture and  also a stage the building of these huge snow   sculptures is done by the Army along with the  help of volunteers from the community. chainsaws,  

Chisels, shovels, and heavy machinery are used  for two weeks to a month to build them and while   this is the second snowiest city in the world  only the purest snow can be used if there’s any   impurities in the snow it’ll absorb light and  cause the snow to melt so around 30,000 tons of  

Snow are brought in from golf courses and parks  around the community once the snow structure is   complete they spray water over the top to freeze  them in place absolutely incredible how much work   goes into this. hey blue- eyes white dragon. oh  my gosh Ivan used to be a professional Yu-gi-oh!  

Player or competitive. competitive yes, not  professional. you know when I saw pictures of   the snow Festival I didn’t expect it to be here  like in the heart of the city I expected not in   the rural area but like somewhere in between like  Suburbia or like suburban area where there’d be  

Like more space. but we’re like on Main Street  right now. yeah we’re basically in the middle   of the City right now, this is awesome. but what  city are we in the middle of? I think we might  

Have walked too far because I’m pretty sure we’ve  just made it to Germany. I have actually been   here before there’s a Neuschwanstein Castle,  the castle that inspired the Disney castle,   and this Castle was built by over a thousand  people and it took them 30 days. this is  

So beautiful. look at this this might be my  favorite yet, the old train station. [Music] the sun has set, it has gotten really really  cold out there, and the amazing thing is they   have these community warmer lounges for  free you can just come hang out in here,  

These are Lifesavers. the Winter Olympics were  held in Sapporo in 1972 and I love that they   created this Olympic section of the park for the  international snow Festival competition where   teams from around the world compete there  are nine teams this year Hawaii Mongolia  

Thailand Lithuania Indonesia Poland Portland  Oregon Singapore and Korea. Mongolia won,   I mean look at this! this might be one of my  favorite sections of the entire ice sculptures   like it’s just so cool to be like transported  to all these countries through these incredible  

Pieces of [Music] Art and now we are back  at Old Sapporo station for a projection show. This is incredible I almost cried  traveling through the seasons of Life   at the train station who knew a projection  show on a snow sculpture at a snow Festival  

Would be so emotional. this is more the  type of projection show I was expecting,   no crying here but this is  still so incredibly [Music] cool. woo okay we did it it is so cold let’s  go eat something warm somewhere warm right now.  

Another one of the most famous dishes in Sapporo  is their soup curry and Reddit said that Sama is   one of the best spots. Created in Sapporo, soup  amazing in this weather, Curry amazing in this   weather, together I feel like it’s going to be  a dream come true. also can we talk about how  

Stylish Ivan has look today? got my Japan Fashion  on, Uniqlo. when I first started researching food   in Sapporo I was surprised to hear soup curry to  people who have actually been to Sapporo this is   the dish that’s worth talking about. pork curry  level eight spicy which is in the very spicy  

Range, coconut soup base, when you’re traveling  getting dishes that have like fresh green veggies   in it is so exciting and this has broccoli  this has okra this has green peppers carrots corn. oh my goodness, I can do a happy  dance right now. this is so good,  

And this sweet coconut soup paired  with a spicy and like hearty flavors   incredible reminds me a bit of a Thai curry  because of that combination which I love,   this is probably one of my favorite  soup curry type of dishes that I’ve ever

Had. you have to get this when you come to  Sapporo. Natto Curry, tomato based because   that’s what they recommend, 10 spice level, so  much complexity in there you think tomato soup you   think Campbell’s, this ain’t it. Rich spices,  there’s a lot of complexity in that flavor,  

It’s a good amount of veggies that are hidden  in here and they’re all soaked in this delicious   curry soup combo. It makes everything  tastes good. That heat really builds,   this is perfect for a cold day like this I’m  going to be walking out of here sweating and I’m  

Going to carry that heat all the way through  the ice sculptures and back to the [Music] hotel. oh this looks even cooler at [Music]  night! we’re back we had to see them at night   and honestly I think they look even cooler at  night like look at how amazing this is all lit up.

[Music]   We are back at it again, we are headed to do  the final few things on our list. We have me   Nijo Fish Market and you can tell because  the crowds suddenly pick up this used to be  

One of the main fish markets for the city  now it’s more of a place just to come get   fish for eating right now everything  is already starting to look [Music] delicious. hokkaido Seafood is such a huge  deal that when we were in Tokyo which is  

Not in hokkaido every seafood restaurant  was advertising like oh we have crab from   Hokkaido oh we have scallops from haikkaido like  to like assure you that it’s going to be the best   quality I’m very excited to now finally  be getting a taste of the seafood itself

Here. that is so good, the freshness of the  seafood paired with delicious like heartiness   of a miso soup. we have been having a lot of miso  soup sometimes restaurants literally just give   you miso soup for free as if they’re giving you  water, like miso soup flows through this country,  

But this one with the crab so strong of a  flavor in it this is definitely one of my   favorites we’ve had. oh all the juices of the  crab are in this miso giving it extra delicious flavor. boom look at that,  

Super super tender it’s just been slow  cooking in that soup. present for you. what? arigato. please this channel subscribe, dozo yoroshiku. look  at what he just gave us beautiful,   beautiful abalone grilled on a a  skewer and torch it,and everything  

Just what a nice char on that I got  to get a bite this while it’s still hot. juicy actually, that is actually a scallop, they  leave the Ring of Flesh on the outside still on it  

And we’re messing around I don’t know why we get  rid of that because it actually has such a nice   flavor and a completely different texture almost  creamy Hokkaido is known around the world for   their scallops, the best in the world come from  Hokkaido. absolutely delicious you can taste the

[Music] freshness. that’s so good they’re like  opposite in what makes them good almost like   crab is super super good super tender super  delicious but it pairs so well with the Miso   the Miso is definitely doing something too to  make this delicious dish. the scallop on the  

Other hand we’re literally just eating a scallop  that was on the grill like we watched him fire it,   that is all. this ingredient is speaking  completely by itself and you don’t want   to cover it up with anything, like it is  so perfect and delicious and tender and  

Buttery on its own. stunningly delicious highly  recommend you come here this man is incredible,   he’s so friendly, some of the freshest most  delicious Seafood you will ever have. I’m so   glad we did this. we could not leave Sapporo  without getting some Sapporo beer. this is  

How everyone throughout the world knows  about sapporo, when I told people I was   coming to Sapporo there were a lot of  people that just said oh like the beer Kanpai, just a simple fresh lager, classic  Sapporo, feels right to be drinking a Sapporo  

In [Music] Sapporo. That was a delicious  ending to our time here in Sapporo I’m so   glad we got to try so many of the classics  of this city and of this island and got to   see their biggest Festival of the Year ,this has  been amazing, this is an underrated City for sure,  

We’re headed back to our hotel to head on  out to the next madventure, something that’s   been on my bucket list for years. there are so  many more Amazing madventures in Japan to come   so please share this video with someone you  think would enjoy it hit those subscribe and  

Like buttons all of that that seriously helps  us so much and we’ll see you on the next one

2 Comments

  1. Which snow sculpture is YOUR favorite?!? I loved the International Snow Festival Competition sculptures, and the INTESTINES!

  2. The Japanese are perhaps the best happy medium between crazy workaholic Americans and don't give a flying fart Europeans. They work hard, but play hard. Pursue the future, but respect the heritage. Glad you are enjoying it!

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